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When Selling Isn’t an Option: How One Family Found Their Next Chapter

Sometimes life moves faster than the housing market. A new job, a growing family, or a need to be closer to loved ones can mean it’s time to move, whether or not your home is ready to sell.

That was the situation one Florida family found themselves in recently. Their story is one of the best examples we’ve seen of why Marketplace Homes exists.

Stuck in a home they couldn’t sell

The family had purchased a new construction home from a national builder. Then life happened, and they needed to relocate to a different part of Florida.

So they reached out to someone they trusted: the sales rep who had sold them the home. That rep had since left the builder and become a real estate agent, but the family still turned to them for help selling.

The agent ran the numbers and had to deliver hard news. At best, the home was worth what the family had paid for it. There was no equity to work with and no clean way to sell, cover costs, and walk away with money for their next home. By every traditional measure, they were stuck.

The call that changed everything

This is where the story turns. The agent had no formal connection to Marketplace Homes and no obligation to think of us. But they remembered that we offer a program built for exactly this kind of situation.

So they picked up the phone and called Matt Derocher, who leads our Builder Solutions offering in Jacksonville.

That call says a lot. A former builder sales rep, now working in general real estate, chose to send a client our way because they knew we had a real answer when no one else did. That doesn’t happen by luck. It happens because of a reputation built on solving real problems for real people.

How the Guaranteed Lease opens a path forward

Our Guaranteed Lease program is designed for homeowners who need to move but often can’t profitably sell due to a variety of reasons. Instead of forcing a sale that doesn’t make financial sense, it lets them step out of their current home and into a new construction home that fits their life now.

Once the homeowner moves forward, our team takes it from there, managing the home and the resident relationship so the promise we make actually holds up.

For this family, that meant the difference between being stuck and starting their next chapter.

The Quad 4 Win

At Marketplace Homes, we call this the Quad 4 Win: a solution where every party comes out ahead. This story is a perfect example.

  • The homeowner gets a real path forward instead of a dead end.

  • The new builder gets a buyer.

  • The agent gets to deliver good news instead of bad.

  • Marketplace Homes gets to do what we do best: build the bridge no one else knew how to build.

It takes a team

Matt may have taken the call, but solutions like this are never a one-person effort. Our Owner Services, Renovations, Property Management, and Leasing teams, among others, are the ones who make the Guaranteed Lease real once it’s in motion. Our Solutions Team takes on some of the most complicated problems in real estate, and they never do it alone.

Relationships are the reason

There’s a saying at Marketplace Homes: transactions are the result, relationships are the reason. Matt didn’t just close a deal. He helped a family start their next chapter.

If you’re facing a move but your home isn’t in a position to sell, you may have more options than you think. Reach out to the Marketplace Homes team, and let’s talk about your path forward.