“Most new investors acquiring properties calculate vacancy as a simple daily rent times days on market, but that completely misses the mark. Turn, maintenance, leasing, delinquency, and eviction costs all scale with vacancy. Going from 90% to 80% occupancy doesn’t just result in 10% less income, it can double all related expenses. Ask former landlords why they gave up, and the majority will give you a story about a bad lease that ruined their profits.” – Tyler Barry , Acquisitions Analyst
Seasoned investors know this, which is why they obsess over turnover, not just rent.
“Seasoned investors are always focused on reducing turnover, thus reducing all of the costs I mentioned. There is a reason that the investment landscape has shifted towards new construction and build-to-rent. It’s not just about attracting premium residents. It’s about the new systems and structure, backed by warranties, that keep residents happy and greatly reduce turn costs when there is a vacancy.”
Berry has watched this shift up close, and as a company, we decided to take it a step further.
“Marketplace Homes saw this shift and we thought, how can we make it even better? We had been guaranteeing rent for clients for upwards of two decades so that these clients could afford to purchase a new home. Why not expand this offering to investors? So far in 2026, we have helped our clients purchase over 250 homes with guaranteed rent. These clients purchase a new construction home and go on to receive rent. Every month. Regardless if the home is occupied or not. There are no fees whatsoever, no management fees, no platform fees, no ‘just because we can’ fees. They do not have to worry about lease up times since the lease is in place before they ever close on their purchase. They do not have to worry about delinquency or vacancy. If the resident stops paying or has to be evicted, there are no repercussions to the investor.”
Whether you are an investor weighing a new build against an older property with a longer list of unknowns, or a builder rep talking to buyers who are asking harder questions about holding costs and resident quality, the math above is the conversation to have. Guaranteed rent on new construction does not just reduce vacancy risk. It removes it.