As we reach the halfway mark of 2025, savvy real estate investors know this is the time to assess performance, reset goals, and make strategic decisions that maximize returns through the year-end. Whether you’re optimizing your current properties or planning to expand, these July strategies can help you finish stronger and smarter before 2026.
1. Mid-Year Portfolio Check-In
July is the perfect time for a pulse check of your property investments. Take stock of your current property ROI by answering the following questions:
- Are your properties cash flowing as expected?
- Have local market trends shifted? If so, do you need to adjust rent pricing, refresh your maintenance strategy, or tweak your leasing terms?
- Are you meeting your annual ROI goals for your investment in 2025?
Now is the time to review performance metrics, identify underperforming assets, and make decisions about potential sales, upgrades, or acquisitions. Pro tip: Partnering with a Property Management team like Marketplace Homes gives you access to real-time performance data and market insights so you can make informed decisions without lifting a finger.
2. Set Your Second-Half Strategy
Once you answer some of the questions above, it’s time to make a strategy to end the year strong and reach your investment goals. At Marketplace Homes, we use real-time data and market insights to provide clients with smart fiscal recommendations that help them finish the year strong. We recommend using this month to:
- Reforecast your year-end goals:
For example, if your goal was to add two properties this year, but you’ve only closed on one, reassess whether you need to speed up acquisitions or shift focus to value-add improvements.
- Identify acquisition windows:
Some investors use July to scout college towns before the academic year starts, ideal for locking in long-term student renters by August.
- Plan for tax season now:
Meeting with your CPA in July to review write-offs, depreciation, and ensure you’re on track to maximize deductions. Less surprises in January, and more money in your pockets, is always a win.
With six months left in the year, there’s still time to hit or even exceed your investment goals. With the right planning, execution, and guidance from a strong property management team, your year-end wins can start now.
Looking for a smarter way to invest in the second half of 2025?
Let’s turn your mid-year goals into real results. Connect with Marketplace Homes and take the next step toward smarter investing today.